The Impact of Social CRM Software on Sales

Article by Harvest Solutions –  CRM Insight Blog Traditional CRM software implementation efforts have evolved (and continue to evolve) into Social CRM Software, with a variety of media tools and technologies that combine traditional CRM software to reach customers in a new way. While PR departments still manage the social presence of brands and customer engagement, brands … Continue reading

My Workaround For The Google Apps / Google Plus Conundrum

Unless you are living under the proverbial rock, you are well aware that Google is taking another stab at social networking with Google Plus after what were considered to be abysmal attempts with Wave and Buzz. I’m kind of excited about this as a potential alternative to FaceBook. Above all other things, I just hate … Continue reading

My CEM Journey: Struggling with the old demons of Marketing & Strategy – Part 1

by Frédéric Gilbert. http://www.netskyf.com More than ever it is obviously a challenge to help mindsets evolve and embrace the new vision of the customer that is embedded within CEM. As I move in educating & working along with customers, students & peers I have come to understand and identify the main reasons why CEM is … Continue reading

SEO as a long-term, ongoing process of enhancing Relevance

by Josepf Haslam http://www.seocmo.com/about/ SEO Defined in a simple diagram. In the post SEO Defined in 68 Seconds I quickly elucidated on SEO as the long-term, active practice (art & science) of enhancing your relevance (find-ability & credibility) on the Internet / Web, for those unique values (keywords) that you want to be known &  found … Continue reading

Is Social CRM Strictly For Business?

Or is it for anybody who wants to create, establish, and build stronger relationships, personal or otherwise?  I have read a number of articles lately which suggest thatFaceBook, LinkedIn, and even Twitter might be the next CRM if they are not already.HootSuite recently began touting itself as a CRM. Me, I think that Social CRM may be perfectly positioned to become the relationship manager. Change … Continue reading