The Impact of Social CRM Software on Sales

Article by Harvest Solutions –  CRM Insight Blog Traditional CRM software implementation efforts have evolved (and continue to evolve) into Social CRM Software, with a variety of media tools and technologies that combine traditional CRM software to reach customers in a new way. While PR departments still manage the social presence of brands and customer engagement, brands … Continue reading

My CEM Journey: Struggling with the old demons of Marketing & Strategy – Part 1

by Frédéric Gilbert. http://www.netskyf.com More than ever it is obviously a challenge to help mindsets evolve and embrace the new vision of the customer that is embedded within CEM. As I move in educating & working along with customers, students & peers I have come to understand and identify the main reasons why CEM is … Continue reading